Do people like your work?
Then tell them about it!
The New Year is the perfect time to make or start contact with your supporters: briefly recap 2011's highlights and make the link to what you've got planned for 2012, say 'thank you' for their support in 2011 and give an idea of how often you plan to contact them in 2012.
Why make contact? To be remembered. To be more than a name. To sell your work. To make conversation. To get hired or commissioned. To promote your social media outlets. To be invited to good stuff. Heck, for like a hundred reasons!
By using free email marketing tools people can easily subscribe/unsubscribe to your updates, you can manage your email lists, and you can make regular contact with your subscribers using good looking email messages. MORE